Why the heck should I ... ?

Why the heck should I feed my dog with Nutrients ? He is healthy, he is young and powerful. To spend more money ? No way !

We understand your concern and questions!

And it's just right to ask for the "why", the "what" & the "when" !

Why ? Many dog owners assume that if their dog looks healthy and eats eagerly, there’s no need to invest in higher-quality nutrition. But outward health can be misleading.
Dogs are remarkably resilient and may show no signs of internal imbalances until a problem has already developed.

That’s why providing a nutrient-rich, balanced diet is essential — not just when issues appear, but while your dog is still healthy. 

What ? Feeding your dog high-quality food means more than just filling the bowl.
It’s about supplying the right balance of protein, fats, fiber, vitamins, and minerals to support every system in their body—from joints and muscles to skin, digestion, and immunity. 
Just as with humans, a well-fed body functions better, heals faster, and resists disease more effectively.
Over time, standard dog food can contribute to problems like joint deterioration, obesity, skin disorders, digestive trouble, and weakened immunity. These conditions often develop slowly and are far more costly to treat than they are to prevent.

A sound diet reduces the frequency of vet visits, improves quality of life, and can even extend lifespan.

When? The most effective time to prioritize nutrition is before issues arise.
Investing in your dog’s health today means fewer complications down the road. In veterinary medicine, prevention is always more effective—and more affordable—than treatment.

Nutrition is one of the simplest, most powerful form of preventive care you can provide - best on a daily basis, since "Health is a Marathon not a Sprint !"